WEDA Success Stories


WEDA Success Stories

Derma Bella Means Beautiful Skin
Derma Bella Means Beautiful Skin Photo

731 North Main Street
Sheridan, WY 82801
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Category:  2016 Success Stories

When Bob Smith attended a high school class reunion in Sheridan, little did he know that in addition to the joy of catching up with old friends, the event would be good for his skin.

Bob, who lives in Socorro, N.M., underwent months of radiation treatment for throat cancer. The therapy left his skin hard and scaly.

Among the people Bob saw at the class reunion was Lynn Weber-Loe, an esthetician and owner of Derma Bella Progressive Skin Care in Sheridan. She supplied products to help Bob with his skin problems.

“I saw drastic results,” Bob said. “Even the radiation doctors were surprised at how good my skin looked.”

After teaching for over 20 years, Lynn decided it was time for a change. So she attended an esthetician program at Bold Beauty Academy in Billings, Mont. She then established Derma Bella Progressive Skin Care in 2010, moved to Arizona in 2012, and then to Sheridan in 2014.

For a time, Lynn worked for other businesses in Sheridan, but after attending an esthetics business conference last year, she returned home convinced that she needed to strike out on her own. Lynn searched the Internet for a business coach in Sheridan to guide her through the process of starting her own business, but her search yielded nothing.  She contacted Jay Stender, CEO of Forward Sheridan, who suggested Susan Jerke, northeastern regional director for the Wyoming Small Business Development Center Network.

Susan and the SBDC helped Lynn address such issues as business structure, marketing strategies, logo development, business location, and website design.

“Susan has been extremely helpful,” Lynn said. “I think the Small Business Center is an invaluable tool when setting up a business for the first time.”

In 2015, Derma Bella Progressive Skin Care opened in Sheridan. Lynn currently shares building rent and space with a nail technician; a massage therapist will come under the same roof in January 2017.

The philosophy of Lynn’s business is simple – to provide education, professional services, and products for each client for the purpose of rejuvenating, nourishing, and balancing the skin. Services include 3D skin analysis, facials, peels, hair removal, and lash and brow tinting.

Lynn is looking forward to expanding her services in 2017 to provide services for those going through the cancer journey, like former classmate Bob Smith. She recently received training from Oncology Spa Solutions, financially assisted by a grant from the Wyoming Workforce Training Fund.  

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