Gillette Acupuncture, LLC Has Rebranded Logo To Fit The Vision of The Business

Tuesday, March 03, 2020

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Gillette, WY. Dr. Kate Johnston is one of the true pioneers of acupuncture and oriental medicine in the United States. She began her studies in South Korea in 1981, then attended the first university of oriental medicine in the United States - SAMRA University of Acupuncture and Oriental Medicine in Los Angeles. After graduating with her PhD., she spent six months in China, studying with the masters and treating patients in hospitals and clinics there. She has been in private practice for over 30 years, helping thousands of patients to regain their health by bridging the gap between this ancient wisdom and our modern world. Her services include traditional acupuncture, neuro-acupuncture, Chinese herbal medicine, Tai Chi, and Qi Gong.

She started her Wyoming practice in Newcastle and later moved to Gillette. She’s enjoyed a successful solo practice, but wanted to update her brand and hire office staff. She visited the Wyoming Small Business Development Center (SBDC) Network and shared her vision for a new logo that would bring to mind the old yin yang symbol and new modern lines. She and the Wyoming SBDC Network Regional Director Susan Jerke worked together to develop that image. Along with rebranding, her website and social media were analyzed by Wyoming SBDC Network market researchers. Kate also received assistance with payroll and human resource information, realizing the goal of hiring an employee. Her future goals include hiring another practitioner to ease her patient load.

Read more success stories in WEDA’s Legislative Update.

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